Ulta
They were founded in 1990 as a discount beauty retailer at a time when prestige, mass and salon products were sold through distinct channels—department stores for prestige products, drug stores and mass merchandisers for mass products, and salons and authorized retail outlets for professional hair care products. In December 1999, ULTA embarked on a multi-year strategy to transform the company into the shopping experience that it is today. Based upon consumer input and feedback, they pioneered what they believe to be a unique combination of beauty superstore and specialty store attributes.
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Today, ULTA is the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States. They focus on providing affordable indulgence to their customers by combining the product breadth, value and convenience of a beauty superstore with the distinctive environment and experience of a specialty retailer. Key aspects of their business include:
One-Stop Shopping: They offer a unique combination of over 21,000 prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools, as well as salon haircare products. They also offer a full-service salon in all of their stores.
Value Proposition: They focus on delivering a compelling value proposition to their customers. For example, they run frequent promotions and gift certificates for their mass brands, gift-with-purchase offers and multi-product gift sets for their prestige brands, and a comprehensive customer loyalty program.
An Off-Mall Location: ULTA stores are conveniently located in high-traffic, off-mall locations, and their typical store is approximately 10,000 square feet, including a salon of approximately 950 square feet. As of January 29, 2011, they operate 389 stores in 40 states.
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