Alpine Ski Center

Alpine Ski Center

Alpine Ski Center was established in 1976 in Banner Elk, North Carolina - just outside the entrance to Sugar Mountain Ski Resort. At that time, Skiing was new in the South and Southern Skiers were just taking up the sport. Skiing has now grown to be a major tourist industry in North Carolina, Virginia, and West Virginia and Southern Skiers travel to ski slopes here and around the world.


Alpine Ski Center is now celebrating their 28th year in business. They have grown from their original location in Banner Elk to seven through out the Carolinas and Tennessee.

Originally Alpine's only business was skiing - they opened the doors in September, and closed them in April each year. Their goal was to be the best Ski Specialty Shop in the South. A place where both beginners and experts could come for dependable advice, expert service and the best winter sports products available - all at reasonable prices.

Over the years they've added snowboarding and skiboarding to their winter selection, and in-line skating, swimwear and water sports equipment for their summer programs. And now, all of their shops with the exception of Beech Mountain are open year round.

Although they've added locations and expanded the products they carry, their objective of "dependable advice, expert service, and the best products available - all at reasonable prices" has remained the same and, they believe, is the cornerstone for the success they've enjoyed.

Their buying and administrative headquarters are in Banner Elk, and the people who work in the offices along with the people who operate each Alpine Ski Center are dedicated to earning the respect of their customers and providing the best winter sports shopping and service available in the market.

Alpine has twice been named "Retailer of the Year" by Ski Industry of America - they are proud to have received this award which acknowledges ski shops that offer superior service and make significant contributions to the growth of winter sports.

SKI magazine polls its readers to rate 1,200 North American ski shops on staff expertise, selection, value, back shop services, boot fitting, and innovative programs. Apine Ski Center has been selected four years consecutive as one of North America's 60 Best Ski Shops and was awarded with the "Gold Medal Ski Shop" award for 2001, 2002, 2003, and 2004; the best award and recognition any company could receive is by the people they work for - you the Client! They are proud to be included in America's "Best Shops" and they are committed to doing everything they can to provide the best in selection, service, and value to skiers and snowboarders.

Alpine Ski Center
3150 Tynecastle Hwy, Banner Elk NC 2864
Phone: 800.854.6532 | fax: 828.898.9489

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